Private Equity & M&A

Strategic Intelligence. Operational Execution. Value Creation.

The Gym Revival Group Private Equity & M&A Division is the operational partner for institutional investors in the fitness and wellness sector. We drive institutional-grade value across the entire investment lifecycle — from diligence and acquisition to embedded execution and portfolio optimization.


We don’t just evaluate assets — we run them, scale them, and position them for premium exits.

An Integrated Partnership for the Investment Lifecycle

We provide a singular, end-to-end model that simplifies the investment process and maximizes asset performance.

Due Diligence & Valuation Support

Pre-acquisition analysis aligned with institutional-grade standards.

  • Quality of Earnings (QoE) and KPI audits


  • Brand strength and market positioning


  • Operational efficiency, staffing, and margin profile


  • Risk modeling and roll-up feasibility



Post-Acquisition Operational Takeover

Embedded operators execute from day one — not observe.

  • Onsite integration and leadership transition


  • SOP deployment, team training, and cultural reset


  • Revenue systems, retention protocols, and margin optimization


  • Class scheduling, pricing models, and technology stack upgrades



Portfolio Management & Strategic Advisory

Long-term performance oversight across multiple assets.

  • Proprietary benchmarking via the Gym Revival Index™ (GRI™)


  • Brand consolidation, tech modernization, and talent acquisition


  • Divestiture strategy and exit readiness


  • Data packaging for quarterly reports and board presentations



Organizational Leadership

A high-performance team built for institutional-grade execution.

Managing Director, M&A


Strategic leadership, client relationships, and full lifecycle execution across the division.

Due Diligence & Analytics


Asset evaluations, financial modeling, and pre-acquisition operational assessments.

Certified Operators (GRCO)


Embedded execution leaders for operational turnaround, SOP implementation, and growth enablement.

Strategic Growth Advisors


Portfolio-level guidance on optimization, expansion, and exit strategy across multiple assets.

The Value Proposition

High-Ticket, Recurring Revenue Model

We focus on a select group of institutional clients through annual retainers, embedded leadership contracts, and multi-asset engagements.


Speed-to-Value

We implement proprietary frameworks — including the 90-Day Turnaround Protocol™ — to unlock value immediately post-close.


Embedded Operators. Institutional Results.

Our team integrates directly into the asset. We operate from the inside — leading execution, not just advising.

Who We Serve

  • Private equity firms executing roll-up strategies in fitness & wellness


  • Family offices acquiring or scaling boutique and mid-market brands

  • Institutional capital entering the fitness vertical


  • Fitness brand aggregators requiring operational control

  • Asset managers seeking to mitigate operational risk and accelerate portfolio IRR


The Next Step

Whether you're vetting your next platform investment or optimizing a complex multi-asset portfolio, Gym Revival Group is your embedded execution partner. We deliver clarity, control, and value at every phase.