The Gym Revival Index™

The Institutional Fitness Benchmark

The Unsolved Problem: Why the Fitness Industry Fails to Speak the Language of Capital

In today’s fitness landscape, a profound disconnect exists between operational excellence and institutional valuation. Despite a surge in private equity interest and a maturing market—the result of private equity firms showing increasing interest in the fitness sector, leading to a rise in M&A activity—the fitness sector has been held back by a lack of standardized, credible, and objective performance metrics. Operators, from independent gym owners to multi-unit franchisors, rely on fragmented key performance indicators (KPIs) like monthly recurring revenue (MRR) or membership count. While these metrics are valuable, they tell an incomplete story. They are a snapshot, not a complete clinical analysis.

On the other side, capital partners—including private equity firms, strategic buyers, and commercial lenders—are forced to navigate a sea of inconsistent data. Underwriting a gym acquisition, a new loan, or a growth capital infusion becomes an exercise in high-risk guesswork. How do you truly compare a boutique studio in Chicago to a high-volume chain in Los Angeles? How do you accurately benchmark an emerging performer against an institutional-grade asset? The absence of a universal, third-party benchmark has created a systemic trust deficit, stalled growth, and left billions in potential value unrealized.

This challenge has become the primary barrier to scalable, repeatable, and investment-grade growth in the fitness industry. The pain is real, and it’s felt by every stakeholder:

• For the Operator: Inconsistent performance data makes it impossible to know where you truly stand. You can't optimize what you can't objectively measure against a global standard.

• For the Investor: The risk of operational drift and inconsistent execution post-acquisition is a constant threat. Without a standardized benchmark, due diligence is imprecise and portfolio management is reactive.

• For the Lender: In the absence of institutional-grade performance clarity, lending is more speculative. This leads to higher interest rates, more restrictive covenants, and less available capital for the very businesses poised for growth.

That ends now. This is not a market inevitability—it’s a solvable infrastructure problem. And Gym Revival Group was formed to build it.

The Solution: Introducing The Gym Revival Index™

The Gym Revival Index™ is the world’s first and only institutional-grade fitness benchmarking system meticulously engineered for the global fitness and wellness industry. It is a comprehensive, multi-dimensional framework that replaces fragmented data with a single, objective, and meticulously calculated score.

Developed by Gym Revival Group—a team with decades of experience in operational excellence and institutional-grade execution—the Index provides a unified language for every stakeholder in the fitness economy. It is the core technology that transforms a gym from a simple business into a data-backed, investable asset.

Over the past three years, the GRI has been in continuous development and has been rigorously deployed internally across our own projects and client engagements. This period of real-world, in-the-trenches application has allowed us to refine, calibrate, and validate the Index with an unparalleled degree of precision. It’s no longer a concept; it’s a battle-tested system that has driven measurable value in live operations.



Upon its public release, Gym Revival Group is committed to democratizing this vital intelligence. While enterprise-level API access and premium reporting will be available for institutional clients, every gym and fitness center worldwide will receive complimentary standard access to the GRI. This is our commitment to elevating the entire industry—providing every operator, regardless of size or scale, with the tools they need to understand their business, drive performance, and align with the standards of capital.

With the launch of the GRI, Gym Revival Group officially becomes the standard-setting authority, a capital enablement partner, and the operational rating agency for the modern fitness economy.

The System: The Five Pillars of Institutional Readiness™

The GRI’s architecture is not a random collection of metrics; it is a meticulously designed framework built on five strategic pillars. Each pillar represents a critical axis of enterprise performance, scale readiness, and capital alignment. Together, they create a 360-degree view of a club's health, durability, and growth potential.

• Want to see where your club stands? Join the official GRI waitlist to access standard scoring tools and begin your benchmarking journey.  Join the Waitlist Now

1. The Performance Index™: The Engine of Value Creation

This pillar measures the top-line metrics that drive a club's valuation and customer growth efficiency. It moves beyond raw revenue numbers to reveal the health of the underlying demand and monetization engine. An "Institutional Grade" score in this pillar signifies a business with predictable revenue velocity and a robust, scalable growth funnel. It’s a measure of momentum—not just a moment in time.

• Membership Growth Rate (% net new members): This is the ultimate health check. Are you adding more members than you’re losing?

• Retention / Churn Rate: The foundational metric for long-term value. Elite operators achieve net-positive churn, a strategic anomaly where a club's growth is so robust that it can absorb churn and still grow.

• Revenue per Member (RPM): A direct measure of monetization efficacy. What is the average value each member represents to your business?

• Lifetime Value (LTV): The holy grail of membership economics. A high LTV means your systems are engineered for long-term member loyalty and value extraction.

• Lead-to-Member Conversion Rate: A measure of sales funnel efficiency. How effective are your marketing efforts and sales team at converting interest into revenue?

• Intro Offer & Trial-to-Paid Funnel Drop-off: These metrics diagnose the health of your customer onboarding process. High conversion rates here signal an elite customer journey.

• Sales Cycle Length & Referral Rate: These reveal the velocity of your growth engine and the power of your community. A high referral rate is the ultimate validation of a positive member experience.

2. The Efficiency & Engagement Index™: The Heart of the Operation

This index scores how effectively a club activates and retains member engagement while maximizing its most valuable resources: human capital, space, and technology. An "Institutional Grade" score in this pillar is a testament to operational precision and a world-class member experience.

• Class Attendance Rate & Average Visits in First 90 Days: These metrics are leading indicators of retention. Highly engaged members are less likely to churn. A high score here reveals a club that has engineered a culture of participation.

• Equipment / Space Utilization Rate: A measure of asset efficiency. Are you maximizing the return on your most significant capital investments (your facility and equipment)?

• Customer Sentiment Score & Employee Sentiment Score: This is a two-way mirror of your culture. A high Customer Sentiment Score reflects a strong, loyal member base. A high Employee Sentiment Score reveals a healthy, motivated, and mission-aligned team—a key driver of member satisfaction and retention.

• Attrition-to-Complaint Ratio & Touchpoint Saturation Score: These are surgical metrics that diagnose operational friction. A low attrition-to-complaint ratio means your systems are proactively identifying and resolving issues before they lead to churn. The saturation score reveals if your team is effectively engaging with members throughout their journey.

• Staff-to-Member Ratio: The human capital formula. This metric helps benchmark whether your team is appropriately staffed to support a high-value member experience without eroding margin.

3. The Financial Health Index™: The CFO’s Blueprint

This pillar goes beyond simple profit and loss statements to reveal the true financial durability and capital performance of an operation. It is designed for investors, bankers, and internal CFOs who demand an institutional-grade view of a business's health.

• Gross Profit or EBITDA Margin: The gold standard of profitability. A high, and consistent, margin is a direct indicator of operational efficiency and revenue stability.

• Customer Acquisition Cost (CAC) & LTV:CAC Ratio: These metrics define the scalability of your business. A high LTV:CAC ratio is a powerful signal that your growth engine is efficient and sustainable.

• Monthly Recurring Revenue (MRR): The lifeblood of the fitness industry. A high and stable MRR demonstrates a predictable revenue stream—the cornerstone of valuation.

• Time to Break-Even & Cash Flow Stability: A measure of a business's financial maturity and resilience.

• Upsell Penetration / Ancillary Revenue %: A direct measure of monetization innovation. Are you effectively leveraging your existing member base to drive additional, high-margin revenue?

• Fixed Cost Absorption Rate & Revenue Variance by Segment: These metrics reveal a business's ability to withstand shocks. A high absorption rate and a diversified revenue stream are key signals of resilience.

• Seasonal Revenue Delta & CapEx Forecast Accuracy: These metrics demonstrate financial forecasting acumen. A business that can accurately predict and manage seasonal fluctuations and capital expenditures is a business that commands trust.

4. The Investor Readiness Score™: The Institutional Maturity Grade

This index consolidates the qualitative and quantitative dimensions of scalability, compliance, and enterprise hygiene. It functions as a capital readiness rubric, answering the question every investor and strategic partner asks: "Is this a platform, or is it a project?" This gym performance index is the definitive answer.

• Operational Maturity (SOPs, replicability): An "Institutional Grade" score here means the business is not dependent on a single founder or manager. It has a playbook for everything—from onboarding a new hire to handling a member complaint.

• Leadership Credentials (GRCO™-certified executives): This is a direct signal of team quality. Our proprietary Gym Revival Certified Operator™ (GRCO) credential is the executive standard for operational excellence. The presence of GRCO-certified leaders on a team is a powerful risk mitigator for investors.

• Scalability Score (multi-unit readiness): Can this business be replicated? Does it have the systems and infrastructure to support an ambitious roll-up strategy?

• Benchmark Position (national & global percentile rank): This is the GRI’s core value. It places a business within a percentile ranking, giving a clear, objective measure of where it stands relative to its peers.

• Data Governance Score & Digital Infrastructure Score: A high score here demonstrates a business is built on a solid foundation of clean data and modern technology, making it audit-ready and easy to integrate into a larger enterprise.

• Growth Narrative Quality: Does the business have a compelling and data-backed strategic roadmap? A high score here proves a clear vision for the future.

This pillar also includes the Compliance & Risk Sub-Index, which addresses critical risk factors: HR & Labor Law Compliance Rate, Facility Safety Audit Score, and Insurance Coverage Benchmark.

5. The Member Value Realization Index™: The Ultimate Retention Engine

Retention doesn’t happen by accident—it’s engineered. This new pillar scores how well a club drives behavioral adherence, experience satisfaction, and tangible results for its members. It quantifies the previously unquantifiable—the true value a member receives from their club.

• Goal Achievement Rate: Does your club help members achieve their stated goals? This is the ultimate measure of your product's effectiveness.

• Coach-to-Member Touchpoint Score & Behavioral Adherence Score: These metrics reveal if your team is effectively guiding members and if members are following through on their commitments.

• Average Tenure of High-Value Members & Member Sentiment Index: These are the ultimate lagging indicators of a successful retention strategy. A high score here proves your systems are built for long-term member loyalty and value.

The Composite Score: The Institutional Readiness Score™ (IR Score™)

The IR Score™ is the Gym Revival Index’s master composite score—a weighted summary of the five pillar scores. It offers a single, definitive reflection of a club’s overall capital-readiness and institutional maturity. This new standardized gym metrics framework is the only one of its kind.

• 90–100: Institutional Grade – These are the elite performers, the businesses built for premium exits and sophisticated growth strategies.

• 80–89: Growth-Ready – These are high-potential assets that are primed for capital infusion and scalable expansion.

• 60–79: Emerging Performer – These businesses have a solid foundation but require strategic intervention to unlock their full potential.

• <60: At-Risk – These businesses require immediate operational turnaround and stabilization.

This score powers prestigious designations like the Investor-Ready Club™ Seal and the Top Performing Club™ badge, which will serve as powerful validation tools for capital markets, lenders, and strategic networks.

Beyond the Snapshot: Trajectory as a Measure of Value

The Gym Revival Index doesn’t just analyze where a club is today—it predicts where it’s going. Our proprietary 12-Month Trendline Scoring provides a dynamic view of a business's momentum.

• Index Delta: The year-over-year change in the IR Score™. Is the business improving, or is it in decline?

• Volatility Score: A measure of performance stability. A low volatility score signals a well-run, predictable operation.

• Trajectory Classification: A high-level assessment: is the business an Emerging Scaler, Plateaued, or Recovering?

This empowers investors and operators to evaluate not just operational quality, but directional momentum—ideal for timing capital infusions or acquisition.

Why The Industry Needs This Now: The Infrastructure for a New Fitness Capital Market

The introduction of the Gym Revival Index™ is a defining moment for the fitness industry. It creates a common language, a universal standard, and a data-driven infrastructure that will reshape how capital is deployed and how value is created.

• For Capital Partners: The GRI enables rapid and precise underwriting for acquisitions, de-risks investments, and provides a long-term tool for portfolio optimization.

• For Operators: The GRI provides a clear roadmap for operational excellence. It allows you to benchmark your business, identify areas for improvement, and align your operations with the standards of institutional capital.

• For the Industry: The GRI elevates the entire sector by creating a framework for transparency, accountability, and excellence.

The Gym Revival Index™ is more than a scoring system—it’s the infrastructure for an entirely new fitness capital market. It’s the catalyst that will separate the professional from the amateur, the scalable from the stagnant, and the institutional-grade from the at-risk.

• Institutional Partners & Capital Groups: GRI enterprise licensing and API access are available for underwriting, diligence, and operational scoring at scale. Contact us to explore capital integrations.

The GRI is not just a performance metric—it is the infrastructure that will define the future of fitness investment, valuation, and growth strategy.



Ready to Benchmark Your Club? Join the Waiting List.

The Gym Revival Index™ is currently in a private beta with a select group of GRCO™-certified operators, enterprise franchisors, and capital-backed fitness groups. We are preparing for a public launch where every operator will have free access to the standard GRI.

If you are an operator, lender, or investor committed to data-driven growth and institutional excellence, we invite you to join the official waiting list.

Secure early access to the GRI Index by joining the official waitlist.

For partnership, data licensing, or strategic rollout opportunities, please fill out our agency contact form:

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The Gym Revival Index™ is a proprietary system of Gym Revival Group™. All trademarks and intellectual property are protected by law.

About Gym Revival Group

Gym Revival Group is the fitness industry’s premier business transformation firm and operational partner. We specialize in revitalizing underperforming assets, launching high-growth gym ventures, and scaling fitness enterprises with billion-dollar precision. Our proprietary systems span market entry, sales infrastructure, operational retention, and enterprise-level strategy—each engineered to deliver enduring value, competitive dominance, and scalable momentum. Backed by decades of experience and a battle-tested operational playbook, we partner exclusively with visionary operators to build category-defining fitness businesses across the U.S. and beyond.