Whitney Simmons – Alive | Global Fitness 100™ 2025


Recognized as one of the top 100 leaders shaping the fitness industry.

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Empowering Wellness Through Strength and Authenticity

Whitney Simmons is Founder of Alive, a transformative fitness and wellness app that has earned over 40,000 five-star reviews. With a combined following of more than 9 million across Instagram, YouTube, and TikTok, Simmons has cultivated a global community centered on strength, mental wellness, and sustainable lifestyle habits. Her journey into fitness began as a form of therapy during challenging personal moments, including struggles with depression and psoriasis. This authentic approach has resonated with millions, turning her personal story into a platform for inspiration and empowerment.


Simmons’ entrepreneurial vision extends beyond content creation. Alive provides structured workout programs and wellness guidance, enabling users worldwide to embrace fitness as a lifelong practice. Her collaborations with Gymshark, Rare Beauty, and Alani Nu, including serving as Gymshark’s first Creative Director for their “Adapt” collection, underscore her influence in the wellness and lifestyle sectors. By combining vulnerability, expertise, and entrepreneurial leadership, Whitney Simmons secures her place on the Global Fitness 100™ 2025 as a defining figure shaping the future of holistic fitness and mental wellness.

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