Ty Menzies – Lift Brands | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Transforming Global Wellness Franchises for Modern Fitness
Ty Menzies, Global CEO of Lift Brands since March 2020, leads one of the world’s largest wellness franchise organizations, encompassing more than 2,000 clubs in 20+ countries, including the 1,000+ location Snap Fitness network. With a career spanning nearly two decades, Menzies advanced from personal trainer and franchise owner to CEO, pioneering operational turnarounds, strategic expansions, and brand revitalizations across multiple continents.
During the pandemic, Menzies executed a global rebrand of Snap Fitness, modernizing its 24/7 model for the post-COVID era, while reinforcing franchise consistency and operational excellence. He introduced Lift Brands’ OneTeam approach to align culture, performance, and strategy across all brands, including 9Round, FitnessOnDemand, and Fitstop. Recognized for his transformative leadership, Menzies has driven international growth, strengthened franchise systems, and positioned Lift Brands as an industry-defining authority. His vision and operational rigor secure his standing on the Global Fitness 100™ 2025, recognizing his transformative leadership in shaping accessible, innovative, and inclusive fitness worldwide.
