The Rock (Dwayne Johnson) – Seven Bucks Companies | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
From Athletic Champion to Global Fitness Icon
Dwayne “The Rock” Johnson — Co-Founder, Seven Bucks Companies, leads a global ecosystem spanning fitness, media, and lifestyle entrepreneurship. A 10-time WWE world champion and NCAA national champion, Johnson has built multibillion-dollar brands including Teremana Tequila, ZOA Energy, and Seven Bucks Productions. His Project Rock line with Under Armour, combined with a 392M Instagram and 80.3M TikTok following, positions him at the forefront of global fitness and lifestyle influence.
Johnson merges athletic discipline with commercial innovation, creating integrated ecosystems across Seven Bucks, the XFL, and media ventures that drive engagement, set cultural standards, and expand lifestyle impact. By connecting performance, entrepreneurship, and brand-driven experience, he delivers measurable reach, audience engagement, and institutional impact. Dwayne “The Rock” Johnson secures his place on the Global Fitness 100™ 2025 as a definitive force shaping the global trajectory of fitness, wellness, and lifestyle influence.
