Steve Cook – Fitness Culture | Titan 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
From Mr. Olympia Contender to Fitness Culture
Steve Cook — Co-Owner, Fitness Culture, leads a gym and app-based platform empowering individuals worldwide to transform their health and wellness. Born in Boise, Idaho, Cook gained recognition as a professional bodybuilder, earning multiple titles including IFBB Houston Pro Champion and two top-ten finishes at Mr. Olympia. He leveraged his competitive success into a career as a fitness influencer, coach, and entrepreneur, inspiring millions through social media, YouTube (1.25M subscribers), and television, including his role on NBC’s The Biggest Loser.
Cook blends elite performance with accessibility, making fitness approachable, motivating, and sustainable. Through Fitness Culture, he delivers training programs, community engagement, and educational content that produces measurable results. His entrepreneurial vision, competitive excellence, and commitment to wellness position him as a defining figure in the global fitness landscape. Steve Cook secures his place on the Global Fitness 100™ 2025 as a transformative leader shaping fitness culture, performance, and lifestyle engagement worldwide.
