Pamela Reif – Pam App | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Professionalizing At-Home Wellness
Pamela Reif is Founder of the Pam App and creator of one of the world’s largest digital fitness audiences, with 10.5 million YouTube subscribers, over 2.1 billion cumulative views, and 9 million Instagram followers. Her cinematic, at-home workout programs have established her as a central architect of the global home-training movement. The Pam App productizes this influence through personalized training plans, meal guides, progress tracking, and multilingual delivery designed for sustained international engagement.
Reif extends her impact through entrepreneurship and publishing. She founded Naturally Pam, a line of organic snacks distributed across Europe, authored bestselling fitness and nutrition books, and hosts a podcast exploring wellness and lifestyle. Named to Forbes’ 30 Under 30 DACH and appointed Healthy Lifestyle Advocate by Hey Tea, she has translated digital influence into cross-sector brand leadership. Pamela Reif secures her place among the Global Fitness 100™ 2025 as a defining architect of digital wellness.
