Neil Mistry – THG Nutrition | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
From Customer Service to Global Leadership
Neil Mistry is Chief Executive Officer of THG Nutrition, overseeing a portfolio including Myprotein, Myvegan, and MP Activewear. Since joining Myprotein in 2009 as Customer Service Team Leader, Mistry advanced through marketing, operations, and trading roles, gaining multi-disciplinary C-Suite expertise. Under his direction, THG Nutrition operates across 95 markets, integrating direct-to-consumer and offline channels, leveraging vertically integrated manufacturing to accelerate product innovation and global expansion.
Mistry champions a vision for a globally empowering health and wellness ecosystem, expanding access to premium nutrition, performance apparel, and digital wellness platforms. His leadership emphasizes operational excellence, innovation, and scalable growth, setting benchmarks in the sports nutrition and lifestyle industry. Neil Mistry secures his place on the Global Fitness 100™ 2025 as a transformative leader shaping global nutrition, wellness, and lifestyle leadership.
