Michael Martin – Strava | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Driving the World’s Athlete Network
Michael Martin is Chief Executive Officer of Strava, the leading digital platform connecting 120 million athletes in 190+ countries. Since January 2024, he has led Strava’s global expansion, integrating technology, community, and data to deliver a unified view of every active lifestyle. Martin brings deep product and operational expertise from Nike, YouTube, NBCUniversal, and Disney, guiding high-growth teams and multibillion-dollar digital ecosystems with precision and vision.
His leadership emphasizes diverse, high-performing teams, scalable innovation, and transformative digital experiences. At Nike, he directed global consumer products; at YouTube, he scaled commerce and creator monetization. Martin positions Strava as the definitive record of athletic activity, setting industry standards for engagement, technology, and community. Michael Martin secures his place among the Global Fitness 100™ 2025, establishing Strava as a cornerstone of global fitness innovation.
