Marcus Wilson – NOBULL | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Building a No-Excuses Global Training Brand
Marcus Wilson is Co-Founder of NOBULL, the disruptive Boston-based athletic footwear and apparel company built on a simple ethos: train hard, no excuses. Since launching with Michael Schaeffer in 2015, Wilson has shaped NOBULL from a CrossFit cult favorite into a global performance brand, partnering with the NFL Scouting Combine, the PGA Tour, and serving as title sponsor of the CrossFit Games. His brand vision champions durability, authenticity, and community over hype — a philosophy that has earned NOBULL cult status among “everyday athletes” and professionals alike.
Drawing on earlier leadership roles at Reebok, Breakaway Ventures, and IdeaPaint, Wilson blends institutional brand strategy with entrepreneurial grit. Even as new investors like Mike Repole and Tom Brady have joined the journey, Wilson remains a driving force in NOBULL’s identity and growth. His leadership secures NOBULL’s place at the forefront of modern training culture — and his own among the Global Fitness 100™ 2025.
