Lindsay Cook – FitOn | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Democratizing Premium Fitness Access
Lindsay Cook is Co-Founder and CEO of FitOn, the leading digital platform for well-being and preventive health, serving over 20 million members worldwide. Since launching the platform in 2018, Cook has built an integrated ecosystem combining on-demand fitness, mental wellness, nutrition, condition management, and a nationwide network of gyms and studios. Under her leadership, FitOn has logged over one billion workout minutes and earned more than 500,000 five-star reviews, establishing the company as a preeminent authority in digital health and wellness engagement.
Cook leverages extensive experience from Fitbit and Microsoft to design innovative, user-centric solutions that make preventive care and fitness universally accessible. Her strategic approach blends premium content, social engagement, and employer partnerships to set new standards for holistic wellness. Lindsay Cook secures her place on the Global Fitness 100™ 2025 as a defining figure shaping global digital health and modern fitness engagement.
