Joe Wicks – The Body Coach | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Empowering a Fitter World
Joe Wicks is Founder and Managing Director of The Body Coach, a digital-first fitness platform. He grew the brand from park bootcamps to a global media and product business—his 90 Day Plan has transformed over 600,000 people, and his channels reach millions (4.7M+ Instagram; 2.89M YouTube). His PE With Joe livestream set a Guinness World Record with 955,185 viewers, anchoring app adoption and broad public engagement
Wicks’ method blends scalable HIIT programming, nutrition publishing, and media-driven community to deliver accessible wellbeing. During the COVID-19 lockdown his PE lessons generated £580k in ad revenue donated to NHS charities and he completed a 24-hour PE Challenge raising funds for Children in Need—work that contributed to his 2020 MBE for services to fitness and charity. As a bestselling author and digital entrepreneur, Joe Wicks secures his place among the Global Fitness 100™ 2025.
