Joe De Sena – Spartan Race | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Forging Limits Into Global Performance
Joe De Sena is Founder and Chief Executive Officer of Spartan Race, the world’s leading obstacle race and endurance brand, producing 200+ events annually across 40+ countries and engaging over 5 million participants. A Cornell graduate, De Sena created the Death Race on his Vermont farm before launching Spartan in 2010, establishing the blueprint for modern obstacle racing. In February 2020, Spartan acquired Tough Mudder’s assets, uniting the two leading OCR brands under De Sena’s oversight and expanding Spartan’s global experiential sports and wellness footprint.
De Sena’s leadership emphasizes discipline, measurable challenge, and operational precision, ensuring participants achieve personal transformation. He also hosts the Spartan Up! podcast and is a New York Times best-selling author. Joe De Sena secures his place among the Global Fitness 100™ 2025, defining the global standard for endurance, mindset, and human performance.
