JJ Gantt – Barry's | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Leader of Global Boutique Fitness Expansion
JJ Gantt is Chief Executive Officer of Barry’s, the originator of high-intensity cardio and strength interval training that launched the global boutique fitness movement. Since joining Barry’s as CFO in 2018, Gantt advanced to President, Co-CEO, and now CEO, overseeing 84 studios in 14 countries alongside Barry’s digital platform, Barry’s X. He drives the company’s signature Red Room experience, proprietary class formats—LIFT, RIDE, and digital offerings—and loyalty ecosystem, cultivating a global Fit Fam of hundreds of thousands of members.
Gantt’s strategic oversight combines disciplined execution with team development to sustain Barry’s unique culture while enabling scalable international growth. His leadership expands the brand’s reach, reinforces operational excellence, drives innovation, and strengthens community engagement. Through his guidance, Barry’s exemplifies the intersection of lifestyle, performance, and global wellness, securing JJ Gantt’s position on the Global Fitness 100™ 2025 as a defining leader shaping boutique and digital fitness worldwide.
