Jim Huether – Hyperice | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
From Elite Sport to Everyday Performance Transformation
Jim Huether, CEO of Hyperice since 2015, has transformed the company into the global leader in recovery and movement technology. Under his leadership, Hyperice achieved 20x growth in 36 months, scaled into 60+ countries, and secured recognition on Fast Company’s World’s Most Innovative Companies list. With a portfolio spanning percussion, compression, thermal, and digital recovery, Hyperice is trusted by elite athletes, professional leagues, and millions of consumers worldwide to unlock human performance and longevity.
Huether’s leadership has been defined by category creation and strategic expansion. He orchestrated the acquisition of Normatec, advanced landmark partnerships with the NBA, NFL, and MLB, and launched a breakthrough collaboration with Nike to bring high-tech recovery footwear to market. His philosophy blends innovation, accessibility, and cultural relevance, positioning Hyperice at the nexus of sport, wellness, and technology. Huether’s vision secures his place among the Global Fitness 100™ 2025 as a definitive architect of modern recovery.
