Geoff Tanner – Simply Good Foods | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Driving Global Impact in Nutrition and Lifestyle
Geoff Tanner is President and CEO of Simply Good Foods, overseeing a portfolio of iconic brands including Atkins, Quest, and OWYN. Since joining in April 2023 and formally assuming the CEO role in July, Tanner has brought more than 20 years of executive leadership across global food companies, driving growth, innovation, and operational excellence. His stewardship blends omnichannel strategy, brand building, and revenue management to deliver products that are radically nutritious, accessible, and defy conventional expectations in health and wellness.
Previously, Tanner served as Chief Commercial & Marketing Officer at The J.M. Smucker Company, leading an $8 billion commercial organization and executing a transformative marketing and sales strategy. Across his career, he has consistently scaled businesses, launched innovative product portfolios, and integrated operational rigor with strategic vision. Geoff Tanner secures his place on the Global Fitness 100™ 2025 as a defining force shaping the future of nutrition, health, and lifestyle food innovation globally.
