Fritz Lanman – Playlist | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Uniting Global Wellness Marketplaces
Fritz Lanman is CEO of Playlist, the parent company uniting Mindbody, ClassPass, and Booker into a single wellness experience platform. He directs product, marketplace, and AI infrastructure that connect millions of consumers with thousands of fitness, spa, and studio partners globally. A serial entrepreneur and operator, Lanman led ClassPass’s evolution and Mindbody’s strategic integration, positioning Playlist as the technology backbone for the experience economy and preparing the company for sustained public-market growth.
An active angel investor and founder of multiple exits, Lanman’s portfolio includes early stakes in Square and Pinterest, underscoring his talent for identifying category-defining teams and technologies. Earlier, he led corporate strategy at Microsoft, directing large-scale M&A and product initiatives. Lanman combines product-first thinking, marketplace economics, and disciplined capital allocation to scale platform reach. His leadership cements Playlist’s role as the institutional platform for real-world wellness, securing his place among the Global Fitness 100™ 2025.
