Doss Cunningham – Nutrabolt | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Building Global Sports Nutrition Powerhouses
Doss Cunningham is Chairman and CEO of Nutrabolt, the world’s largest independently-owned sports nutrition and performance energy platform, overseeing iconic brands including C4 Energy®, Cellucor®, and XTEND®, distributed in over 150 countries. With more than two decades of experience scaling consumer health brands, Cunningham has positioned Nutrabolt as a benchmark for innovation, operational excellence, and market leadership, spanning brand development, international expansion, and integrated performance-focused ecosystems.
A serial entrepreneur and investor, Cunningham co-founded FitJoy Nutrition, Arrive Logistics, and LivWell Ventures, supporting early-stage companies disrupting health, wellness, and logistics. He is also the co-founder of the GiveJoy Foundation, fostering youth access to nutrition, movement, and mentorship. Known for combining operational rigor with transformational leadership, Cunningham has redefined global active nutrition and lifestyle industries. He secures his place on the Global Fitness 100™ 2025 as a definitive architect of performance-driven consumer health and sports nutrition.
