Dean Kowarski – Virgin Active | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Reshaping the Business of Fitness
Dean Kowarski, Group CEO of Virgin Active, manages 230+ health clubs across eight countries, serving more than 1.2 million members. Since 2022, he has directed strategic growth, operational frameworks, and enhanced member experiences, advancing multi-boutique offerings and holistic wellness programs. His leadership ensures consistent operational performance across global markets while reinforcing the company’s institutional standards in fitness management.
Kowarski previously founded The Real Foods Group, scaling the natural foods chain from 100 to 200+ locations internationally. He applies rigorous operational and investment expertise, focusing on sustainable growth, integrated wellness, and personalized member engagement. His strategic impact and measurable results secure his placement on the Global Fitness 100™ 2025, reflecting his influence on the global fitness industry.
