David J. Long – Purpose Brands | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Builder of Category-Defining Fitness Franchises
David J. Long – Co-Chair of Purpose Brands – leads one of the world’s largest fitness and wellness platforms, uniting Orangetheory Fitness, Anytime Fitness, and other leading concepts across 7,000 locations in 50 countries, serving six million members. As Co-founder and former CEO of Orangetheory, he scaled a science-based training model into 1,500 studios across 24 countries. His career also includes growing Massage Envy from 25 to 800 sites and European Wax Center to over 550, establishing Long as a master of disciplined scaling and operational excellence in global fitness.
Long’s leadership blends entrepreneurial vision with institutional rigor, emphasizing measurable growth, operational discipline, and philanthropic impact, including over $10 million raised for ALS research. By redefining purpose-driven wellness at scale, David J. Long secures his position on the Global Fitness 100™ 2025 as a transformative leader shaping the global trajectory of fitness and wellness.
