Darren MacDonald – Tonal | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Champion of Intelligent Strength Systems
Darren MacDonald, Chief Executive Officer of Tonal, leads the AI-driven, wall-mounted home strength platform. A lifelong strength-training advocate and former Tonal member, MacDonald joined the company in September 2024, bringing 25 years of digital-commerce and product leadership. He previously served as Chief Customer Officer at Petco—overseeing digital, marketing, membership, analytics, and product—and earlier led Walmart.com’s Entertainment business following Jet.com’s acquisition, combining startup agility with enterprise-scale execution.
MacDonald applies a proven playbook in omnichannel growth, product commercialization, and subscription economics to accelerate Tonal’s market adoption. He focuses on AI personalization, retail strategy, and operational reliability to expand distribution, elevate retention, and simplify ownership for home strength training. His operational rigor and customer-first discipline position Tonal to define the next era of intelligent, accessible strength—securing his place among the Global Fitness 100™ 2025.
