Danny Harris – Alo Yoga | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Elevating Global Athleisure & Wellness Retail
Danny Harris is CEO and Co-Founder of Alo Yoga, the billion-dollar wellness and athleisure brand he launched in 2007 with Marco DeGeorge. From its Los Angeles origins, Alo has grown into a global cultural force, blending fashion, fitness, and mindfulness with over 140 “sanctuaries” worldwide and an expanding e-commerce presence. The brand’s celebrity following — from Taylor Swift to Hailey Bieber — has elevated Alo into a household name, while partnerships with New York Fashion Week and luxury resorts underscore its lifestyle positioning.
Under Harris’s leadership, Alo has transcended apparel to become a multidimensional wellness platform. Its portfolio spans Alo Moves digital fitness, Alo Glow System skincare, recovery footwear, and experiential activations like Alo House. Driving international expansion with flagship openings in London, Paris, and Asia, Harris is shaping Alo into a generational brand. His vision secures Alo’s role as a cultural and commercial leader — and his place among the Global Fitness 100™ 2025.
