Colleen Keating – Planet Fitness | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Redefining Accessible Fitness at Scale
Colleen Keating, CEO of Planet Fitness since 2024, leads the world’s largest fitness brand by membership, with over 20 million members across 2,700+ clubs in 50 U.S. states and seven countries. She has driven transformative operational and strategic initiatives, modernizing club formats, strengthening franchisee partnerships, and aligning Planet Fitness with evolving consumer demands. Her leadership defines global accessibility standards while scaling operational efficiency and measurable growth across a multi-national footprint.
Keating’s strategy prioritizes brand repositioning, elevated member experience, optimized club design, and sustainable growth. By reconfiguring floorplans to reduce costs while expanding functional and strength training offerings, she has met the needs of Gen Z and millennial members without compromising accessibility. Recognized for operational rigor, franchise stewardship, and scalable innovation, Colleen Keating secures her place on the Global Fitness 100™ 2025 as a defining leader shaping affordability, accessibility, and institutional impact in global fitness.
