Cassey Ho – Blogilates | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Advancing Women’s Athletic Empowerment
Cassey Ho, Founder and CEO of Blogilates and POPFLEX, leads two globally recognized brands in digital fitness and activewear. Since launching Blogilates in 2009 with a single YouTube Pilates video, Ho has grown her platform to over 20 million followers and 6 billion+ cumulative views. She subsequently founded POPFLEX, a direct-to-consumer activewear brand known for innovative, problem-solving designs and patented products, now carried nationwide at Target. Her work bridges digital engagement and commerce, shaping accessible, community-centered fitness experiences on a global scale.
Ho’s leadership emphasizes creative programming, evidence-informed fitness, and inclusive design, enabling millions to improve strength, confidence, and overall wellness. Proprietary programs like POP Pilates and PIIT28 deliver measurable results while inspiring participation at scale. Her influence as a digital fitness pioneer secures her position on the Global Fitness 100™ 2025, affirming her enduring impact on the intersection of design, community, and global fitness leadership.
