Andrew Alfano – Retro Fitness | Global Fitness 100™ 2025
Recognized as one of the top 100 leaders shaping the fitness industry.
Transforming High Value-Low Price Fitness
Andrew Alfano is Chief Executive Officer of Retro Fitness, a high-value, low-price franchise with over 200 locations open or in development. A seasoned executive with 25 years’ experience in retail and hospitality, Alfano joined Retro Fitness as CEO in 2019 after a 16-year tenure at Starbucks where he rose to Senior Vice President, U.S. Business and oversaw more than $3.5 billion in revenue. Since 2019 he has led strategic repositioning and accelerated franchise development.
Alfano’s approach combines operational rigor, hospitality-led member experience, and scalable franchise support—facility standards, technology integration, and franchisee enablement. He has strengthened franchisee economics and investor confidence, establishing Retro Fitness as a benchmark in the HVLP sector. Andrew Alfano earns his place on the Global Fitness 100™ 2025 for redefining accessible, sustainable club growth at scale.
